Friday
05Mar2010

Electronic Composer, BT, at MacWorld

A nice conversation with BT at MacWorld.  Hear him totally geek out on music, software, technology, his first Mac, his album "These Hopeful Machines," and more.  You'll also see him demo his iPhone app, "Sonifi," which looks pretty cool.

Thursday
04Mar2010

Yes, you have heard this break. 

The AMEN Break, explained.  AMEN!  If you like music, watch this video:

(Thanks to my friends at Indie Music Tech!)

Thursday
04Mar2010

I've always been a fan of Pandora...

And am now more than ever.  Watch as Pandora's founder, Tim Westergren, speaks "outside the box" about the future of the music business, Pandora's origin and the hardest day Pandora has ever seen.

Thursday
25Feb2010

J Dilla (What More Can I Say?)

J Dilla (Courtesy of the Dilla Estate)

Friends, I don't know ANYONE who doesn't know who J Dilla is. He's had numerous monikers, but NO equal. His legacy is unrivaled. His impact on and in Hip Hop music is undeniable. His passion has left an imprint on the music for as long as it will be with us. His ingenuity is inescapable. I cannot say enough about this artist. No one can.

Stussy and Stones Throw have done a good job of providing a look into the world that he has, and will continue to influence, in music. I implore you to spend however long it takes you to watch this three-part documentary and get behind the man that made an immeasurable impact on our beloved Hip Hop, those who live it and all who have been touched by it since his day of birth (and somewhat empty in some ways since the day he left us for another world).

Part One:

 Part Two:

 Part Three:

 

 Jay Dilla, Rest in POWER!

Thursday
25Feb2010

Neural Advertising: The Sounds We Can't Resist

(By JEFFREY KLUGER)

 

Martin Linsdtrom, a practitioner of neuromarketing research, states that "83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it."

"And if Lindstrom — author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney — is correct, trying to tune this stuff out is about to get a whole lot harder."

The piece confirms one of my strongest beliefs and reinforces my core business philosophy - SOUND MATTERS. The article goes on to illustrate that not only does sound matter, it's critical in effectively communicating a brand's message, specifically in advertising, and brands are really beginning to take notice.