Thursday, February 25, 2010 at 11:35AM Neural Advertising: The Sounds We Can't Resist
(By JEFFREY KLUGER)
Martin Linsdtrom, a practitioner of neuromarketing research, states that "83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it."
"And if Lindstrom — author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney — is correct, trying to tune this stuff out is about to get a whole lot harder."
The piece confirms one of my strongest beliefs and reinforces my core business philosophy - SOUND MATTERS. The article goes on to illustrate that not only does sound matter, it's critical in effectively communicating a brand's message, specifically in advertising, and brands are really beginning to take notice.
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