Propellerheads Rebirth! On the iPad! Finally!

Propellerheads is on a roll. They recently released Reason 5 and Record 1.5 - both amazing updates to already robust and yummy music-making magnificence.  Now, the legendary ReBirth on the iPad - this is the future and the reason I will have to get my hands on the iPad again (next gen, of course - I'm patient...)

I feel like a teen (OMG).  Take a look at the (yet another great) video from the Propellerheads team and jones like me.  Please enjoy!

Yes, you have heard this break.

The AMEN Break, explained.  AMEN!  If you like music, watch this video:

(Thanks to my friends at Indie Music Tech!)

Neural Advertising: The Sounds We Can't Resist

(By JEFFREY KLUGER)

Martin Linsdtrom, a practitioner of neuromarketing research, states that "83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it."

"And if Lindstrom — author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney — is correct, trying to tune this stuff out is about to get a whole lot harder."

The piece confirms one of my strongest beliefs and reinforces my core business philosophy - SOUND MATTERS. The article goes on to illustrate that not only does sound matter, it's critical in effectively communicating a brand's message, specifically in advertising, and brands are really beginning to take notice. 

Read on...

Now you know - SYNESTHESIA, a film by Jonathan Fowler.

Just watch.  I can totally relate.  Now you know...

Click to read more ...